You've no doubt heard the buzz about the new photo element added to A9's yellow pages search, but did you hear about A9's attempt to create buzz on the OC? I mean, c'mon - "I a9.com'd him."? Seriously? Like, no way!

Lame yes, but a harbinger of a new advertising age focused on TiVo-beating in-script product placement. Now I know what your thinking, but don't worry - you'll never hear "I coinz.org'd him" on the O.C. Never. EVER.