Peter has a really good point
about the Argus diagram
, which I think makes sense - in theory. In practice, however, it's a far different story. I mean, how often does existing content support the ever changing business goals of an organization AND the needs of the user? Never on any project I've ever worked on.
I agree with Peter that content should be driven from within an organization and must align itself with business goals to be deemed 'successful' from a Business Context perspective. In order to ensure this success, content should be reviewed/re-purposed/rewritten whenever the Business Context shifts. What I feel is missing if content is simply tucked away into the Business Context (and what I think Peter and Lou were trying to get across with the diagram referenced above) is that content has just as important a relationship with it's users. As such, content should also be reviewed/re-purposed/rewritten when the needs of it's audience changes.
All that said, I think the content relationship I've come to know looks more like the image below.
What do you think? Where does content 'live' for you?