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Home > Archives > March 2002 > User-centricity and corporate buy-in

User-centricity and corporate buy-in

Well, another successful launch or our corporate website. Not a major redesign, mind you, but we did add an additional main service-related section and overhauled most of the site's content to support our new corporate messaging. Most of my IA and usability-related struggles revolved around educating marketing about the importance of user-centricity, comprehensible taxonomies, intuitive information flows and consistent grammar utilization.

As most of you in the field know, explaining the benefits of user-centricity is one thing. Getting corporate buy-in is another. The latter can be quite a difficult mission to see through, especially when you're flying solo like I am. Despite that, I feel that I've accomplished quite a lot in terms of educating my colleagues, being viewed by them as a user advocate and injecting intuitiveness and value into the process that is information design. Our job is never complete, however. There's always the next project...